Tuesday, 13 March 2012

Production Value

This will be one of two blogs on a couple of videos that I can't seem to stop listening to recently. This particular video is by Nanalew and Meekakitty. Of of my first thoughts was about the production value of what are amateur videos on Youtube. I am continually surprised about how well the are scripted, shot and edited. The overall feel of the video to me is of one that could quite easily be professional. Whilst this video is a particularly good example, it's far from unique. 


This makes me wonder, is this going to affect how professionals make material? If two people can film a professional quality music video with not much more than a laptop and a Canon D60, why go the expense of investing in professional equipment? Are we already well into a quiet revolution where anyone can make all sorts of video content cheaply and quickly? 


 This obviously has all sorts of implications, my first thought being documentaries. Think how fast we can give well produced material to an international audience, which may inform us of specific situations or indeed change our attitude to our existing beliefs. Once again, technology seems to have meritocratised information, which I think has more profound effects than we may currently realise.

 

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